Holloway is an artist and booking agency built for brands.
Rooted in underground music culture, we specialise in connecting brands with DJs and artists who not only embody the sound of the brand but also serve as exceptional brand ambassadors.
From event bookings to social media partnerships, we ensure that every collaboration feels authentic and mutually impactful.
We’re passionate about championing grassroots and emerging DJ talent—credible artists with authentic, engaged followings who are driving the underground music scene forward. This is a unique opportunity for brands to tap into culture by aligning with the people who are shaping it from the ground up.
WHERE SOUNd BECOMES BRAND.
WIT: The Evolution
Protein Studios, Shoreditch
October 2024
AMPLiFYING COMMUNITY CONNECTION.
Salomon x Unsactioned Athletics
Salomon Store, Covent Garden
November 2024
For the launch of their new Covent Garden store, Salomon partnered with Unsanctioned Athletics to create Going Underground. This unique race began on the London underground, where runners had to hit various checkpoints around the city before racing back to the Salomon store for the finish. Salomon teamed up with our in-house DJ talent to craft a sound that captured the spirit of underground dance music culture and community in 2024. Throughout the year, Garage re-emerged with a fresh evolution, blending classic elements with new influences. This is the sound we curated for the event, reflecting the intersection of sportstyle and underground dance music culture.
If one track captures this event’s energy:
Rose Rouge - Jorja Smith
(Joy Orbison Remix)
Listen here.
Salomon x Unsactioned Athletics
Salomon Store, Covent Garden
November 2024
WIT: The Evolution
Protein Studios, Shoreditch
October 2024